And one of them very philosophically said ‘We live only once’. To which, his colleague on the board asked, ‘Do we?’ The others at the table appreciatively nodded in unison, while reflecting on this perceptive query.
An interesting and thought provoking query – I thought.
Many of us have adapted to visible behaviors that could be called ‘western’. Yet, our beliefs and thinking are strongly influenced by our Asian culture, upbringing and religion. A world-view that is cyclical rather than linear – the concept of rebirth being just one case in point. To a large number of Asians, life itself is not considered as one with a finite start and end. Hence when we use management tools developed in cultures that have a logical, linear and finite world view, we tend to confuse our thinking.
Hence I would like to share three observations:
- Strategic Planning:
Many nonprofits spend hours on strategic planning sessions and well-crafted feasibility studies using tools widely used in domains where reason is paramount. However, the nonprofit decision makers, implement strategies based on their instinctive understanding of the environment, making some of the planning – a mere technical exercise.
Here is the drawback in this exercise. The vision, values and goals are important concepts. But a linear roadmap generally used in the common strategic planning process and step-by-step action plan, does not take into consideration the more intuitive ways in which Asian’s would like to get to their goals.
There in lays the frustration that some donors and grantees, social entrepreneurs and investors, board and consultants face when they look at the same thing through different angles. One – where highly logical and institutional thinking is overlaid on social impact organisations run by people who have great faith in their beliefs and intuition, and have proven that it works as well.
Hence, an amalgamated approach which takes into consideration the alignment with the philosophies and thinking of the implementer will ensure a better buy-in and hence greater success.
The sea is not just a body of salt water, but one that is filled with many fresh-water rivers.
- Evaluation :
A recent interview with Ms Yukiko Uchida, Japan’s foremost researcher on ‘happiness’ highlighted a specific example of how cultural contexts mold the framing of research questions to understand the level of happiness. Ms Uchida gave an example from her classes at Kyoto University, where she teaches about the role of culture in shaping ideas of happiness. While her Japanese students usually rate their happiness around 5 or 6, she said studies have found Americans and Europeans usually rate their happiness 8 or 9.
Ms Uchida said, “Japanese judgment of happiness is not just, ‘Yeah, I’m happy now, I check 10.’ They also think about social comparisons and time-frame comparisons,” she explained. Her students have told her that if they check 9 or 10, they think they can only go downhill.
“Absolute judgment is very difficult for Japanese. But they can judge their happiness compared to other people. Like, ‘I’m okay compared with my neighbor or my colleague,’ which shows that relationship orientation, is very important for Japanese happiness.”
Nonprofit leaders and executives in Asia need to be aware of, develop or adapt materials, to this aspect of our world view. Blindly providing input into the various matrixes which are not generally designed with a focus on the relational aspects of our thinking will provide data that is incorrect, as sighted in the example above – that Japanese students are not unhappier than their western counterparts, just that their interpretation of happiness is different.
“Yatha dristi, Tatha sristi” ~ Vedic affirm in Sanskrit, which means whatever our view is, accordingly the whole world appears.
At a recent seminar in Thailand, a very dynamic speaker shared the importance of activism in civil society development. He then talked passionately about the need ‘to get angry’ with the status-quo. And that’s when he lost the plot. The audience made-up largely of Thai nonprofits shifted uncomfortably in their seats. What was lost on the speaker was that the fact that purifying oneself of anger is essential to Buddhist practice, which majority of his audience was. In Buddhism there is no such thing as justifiable anger.
Being aware of the impact of religious and cultural beliefs and philosophy is the key to communication with any audience. More so in Asia, which is home to over 60 per cent of the global population. A large proportion is followers of Buddhism and Hinduism which are ancient religions, with well-established traditions that cut deeply into its followers’ daily life and are proud of it.
The same is relevant in the cultural context of story-telling, where Asian communities, be it through Korean drama or Indian cinema or Indonesian wayang – are raised on a solid appetite of non-linear story telling. Where stories of duty, sacrifice, honor and fate resonate very well with the audience. As communicators for the life and world changing work done through social-purpose organisations, we have a great opportunity to revisit and learn the basics of storytelling as we know it in Asia. I will share more thoughts on this in my future blogs.
I would love to hear from you, your thoughts and comments on this post. Have you had experiences that are similar or different from what I have shared?